A Word About Colors
First of all, not only are colors
subjective, there is a large variance between shades, hues, and values of
any given color.
It's even difficult to show a color online or in a printed proof and
have it be 100% accurate. Why? One reason, is that a computer monitor will
use red, blue, and green to make all colors; while process printing uses
cyan, magenta, yellow, and black to make colors. PMS color guidelines give
us the best way to compare colors. To learn more about this,
check out this website.
Sooooo, for the sake of making it easy, we want to make the following
recomendations.
|
Pantone Color |
CMYK Equivalent |
Our subjective description |
| Red (185) |
91m/76y |
Cherry red |
| Red (186) |
100m/81y/4k |
A little richer than
cherry |
| Red (485) |
87m/100y |
A nice warm red |
| Warm red |
no
equivalent |
Almost an orangy-red |
| Rubine red |
no
equivalent |
A little more pinkish
red |
| Burgundy (202) |
100m/61y/43 |
Crimson red, not too
dark |
| Pink (189) |
37m/10y |
A soft pink |
| Pink (211) |
55m/8y |
Bubblegum pink |
| Pantone Orange |
53m/100y |
A bright orange
(Tennessee) |
| Gold (123) |
24m/94y |
Yellow gold |
| Pantone yellow (012) |
100y |
Lemon yellow |
| Green (348) |
100c/85y/24k |
Kelly green or dark
grass |
| Green (350) |
79c/100y/75k |
Forest or dark green |
| Teal (321) |
100c/31y/23k |
Blue-green |
| Process blue |
100c |
A dark sky blue |
| Reflex blue (072) |
100c/88m/5k |
A dark bright
blue-like FedEx blue |
| Medium blue (300) |
100c/44m |
Lake blue
|
| Royal blue (286) |
100c/66/m/12k |
A pure blue |
| Navy (281) |
100c/72m/32k |
Dark blue |
| Pantone purple |
38c/88m |
More like a violet or
fucshia |
| Pantone violet |
98c/100m |
This is a good purple |
| Brown (469) |
52m/100y/62k |
A solid darker
brown-but not dark chocolate |
| Brown (478) |
40c/86m/100y/30k |
Shooky brown-a little
reddish |
| Gray (423) |
44k |
Steel gray |
| Black |
100k |
Self explanatory |
| White |
0 |
ditto |
| Silver (877) |
no
equivalent |
metallic ink-no cmyk
equivalent |
| Gold (873) |
no
equivalent |
metallic ink-no cmyk
equivalent |
In cmyk colors, the values are cyan, magenta, yellow, and black. The
"k" = black
This is just a standard list. There are many variations...especially
when you get into school colors...there's Texas orange, Vegas gold,
Carolina blue, and more.
Many products will have specific colors which can work. Check the
product page to see what colors are available and what imprint colors are
recommended.
Some products offer PMS matching, but it is not guaranteed exact. I
hope this helps!
